The Intangible Assets , The Enterprise Culture

As a girl, what we could live without is to go shopping for clothes frequently. My favor clothing brand are TOPSHOP, forever21,Giordano , Uniqlo and some other European, American, and Japanese brands, among which I prefer is a brand from GB called DorothyPerkins. What attract me most is not its good quality, fashionable style or comfortable fitting, but its great enterprise culture: No Plastic bags, Paper bags instead in all its global stores. To protect the natural environment , No  Palm oil is applied in the cosmetics  which avoids  messes of palm trees being cut down . Dorothy Perkins has been a very popular brand in GB for its social contribution First-class facilities and excellent management.  If DorothyPerkins company has to be sold or acquired combined by some other company, there is no doubt what the company sells is not jusr infrastructure or  technology, but the reputation the brand and  its entertprise culture.
 As to our YONGXING STEEL company, also plays a great leading role in Nigeria: we invited good Nigerian staffs to travel to China; We provide good food and accommodation for China staff and first-class entertainment facilities; We provide fast and excellent service for our customers, and we offer our communities and towns selfless help and technical support. These are all part of our corporate culture, and everyday we work in this company also has a sense of responsibility, we believe that every responsible staff enjoys voluntary work hard silently.